Fujian Nuoqi is a rapidly expanding men’s fashion casual wear apparel company in the PRC offering a wide range of men’s fashion casual wear products such as jackets, sweaters, shirts, T-shirts, trousers, shoes and accessories under its own brand, N&Q. The Company targets customers who are primarily young and middle-aged men from the age of 25 to 40 in the PRC.
Fujian Nuoqi is one of the earliest companies in the PRC to adopt a market-driven fast fashion business model that integrates key elements of the SPA model. The Company focuses on the management of retail points and integration of key components of the retail and supply chain such as product planning and design, production and quality control, logistics and sales. Under the business model, the Company develops and promotes a strong customer membership programme to collect useful consumer information from the substantial membership base across both self-operated and franchised retail points. The Company analyses and applies this consumer information (including spending history and preferences) in the product design and development. Through these steps, the Company is able to identify the latest market needs and changing consumer trends so as to quickly design, develop and bring new commercially viable and popular products to market.
As at 31 October 2013, the Company had developed an extensive network of 438 retail points across China, comprising 225 self-operated retail points and 213 franchised retail points.